Consumption behavior of eco-friendly products and applications of ICT innovation

The purchase of eco-friendly products is encouraged by the governments due to its contributions sustainable development environment. It therefore important examine factors influencing products. Based on attitude-behavior-context (ABC) theory, this paper constructs a conceptual model, which explores how consumer’s perceived effectiveness affects individuals’ In details, attempts mediating role consumption attitude products, as well moderating effect applications information and communication technologies (ICT) innovation. Moreover, building Hidden Markov Model (HMM), further tests model. More importantly, based HMM, probabilities different under ICT innovation are computed. Furthermore, dynamic time series, transition probability calculated. addition, explains calculates concepts continuity, dependence inertia in it, algorithm used forecast behavior real environment verify reliability HMM accuracy calculation. This contributes extension existing studies provision management implications guidance for practice